Intellectual Property Infringement

WeChat prohibits uploading or distributing content that infringes others’ intellectual property (“IP”) rights, including copyrights and trademarks. Protecting IP encourages creativity, investment, and innovation, and helps users trust that content and brands are authentic. Infringement harms creators and businesses, misleads audiences, and exposes the platform and users to legal and regulatory risk. By removing unauthorized copies, preventing confusing brand misuse, and enabling lawful exceptions (like fair use), we support a healthy ecosystem where original creators and truthful brand communications can thrive.

WeChat takes intellectual property rights seriously and always aims to ensure that our platform complies with all applicable IP rights-related laws and regulations. You may not use or exploit any of our IP rights (including our trademarks, brand name, logo, any other of our proprietary information or the layout or design of any page) or otherwise infringe any of our IP rights (including attempting to reverse engineer any applications or software used to access WeChat). In addition, WeChat specifically prohibits the types of IP infringement described below.

Copyright infringement

Copyright is a legal right that seeks to protect original works of authorship, including literary, artistic, musical and dramatic works.

We do not allow content that infringes on, misappropriates, or violates another person’s intellectual property rights, including copyrights and trademarks. This includes:

a) uploading, sharing, or distributing works without permissionor license from the copyright holder, or any other legal basis;

b) soliciting or coordinating unauthorized copies, rips, or downloads of copyrighted works;

c) retransmitting any television broadcasts, live concerts, sports events, competitions or other live events without the prior consent of the broadcaster, concert or event organizer (as the case may be); or

d) misrepresenting ownership or licensing status of copyrighted works.

Trademark infringement

A trademark is a word, slogan, symbol or design (for example, a brand name or logo) that distinguishes the products or services offered by one person from another. Trademark law seeks to prevent confusion among consumers about the source, sponsorship, or affiliation of a product or service.

You may not, nor may you permit any other person to remove, obscure or modify any copyright, trademark or other proprietary rights notice, marks or indications found in or on the WeChat platform, this includes:

a) using another party’s trademark (name, logo, slogan, trade dress) in a way that confuses users about source, sponsorship, or affiliation;

b) using or imitating WeChat’s trademarks, logos, or branding, or otherwise misrepresents association with WeChat, its affiliates, or their products or services;

c) imitating brand identity to pass off goods or services as those of another, imply endorsement or partnership, or otherwise mislead consumers such as using modified or look-alike marks to evade detection;

d) selling, promoting, or packaging goods or services with unauthorized or misleading branding, logos, or marks.

Sale of counterfeit goods

Counterfeit goods are goods, often of inferior quality, made or sold under another's brand name without the brand owner's authorization. Sellers of such goods may infringe on either the trademark, patent or copyright of the brand owner by passing off its goods as made by the brand owner.

We do not allow content:

a) offering, advertising, sourcing, or distributing goods that infringe trademarks, copyrights, or design rights;

b) using our service to coordinate payment or shipping for counterfeit goods; or

c) misrepresenting authenticity, provenance, or brand authorization.